In the mid-20th Century, the ad business was an electrifying, swinging world of creative brilliance, glamour, big money, beautiful models and smart young executives. (They were dedicated to creating great advertising that sold products.) By the 21st Century, the ad business was a dubious, cubicle-centered, silo-structured world, a bureaucratic Divine Comedy Circle dominated by Masters of Aggressive Accounting and the baronial creators of billion-dollar global conglomerates. (They are dedicated to selling stock and job security.)
But Wait!
The authors tell you why the current mega-agency model is failing (Five Great Strategic Mistakes).
The authors forecast implosion of the mega-agencies within the next five years amid the chaos from the rise of the digital world and decline of traditional media.
The authors offer roadmaps for the future (Eight New Business Models) and spotlight the best one.
But they firmly remind you that Murphy’s Law is still in full force.
There’s More! (maybe)
Email Contacts and Review Copy Requests
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In The Press -------------
Donald E. Creamer
Donald E. Creamer, international advertising executive, is former Chairman, President and CEO of HBM/Creamer of New York.
He founded the agency in 1954 in a one room office in Providence, RI, with a $7,500 loan; built it in into the seventh largest in the world; sold it in 1986 for $64 million in cash, a Porsche and other considerations, and watched it disappear into the global mega-agency maw.
He lives in Warwick Neck, RI, and the Dominican Republic.
James Baar
James Baar is an author, international corporate communications consultant, blogger, former Washington journalist and corporate PR and agency executive.
He was President of HBM/Creamer’s largest PR company. His most recent books include Ultimate Severance, a satirical business novel, and Spinspeak II, the Dictionary of Language Pollution.
He lives in Providence, RI.